“It’s especially important in today’s retail environment where stores are stocking their shelves with more products and consumers have more choices than ever.” “It doesn’t matter if you have the best products, it comes down to offering consumers an easy way to find them,” said Kavin Sivapalan, Vice President of Business Analytics at InComm Payments. (And making them happy.) This holds true for just about any item on your shelves: shampoo, cereal, and especially gift cards. Therefore, the easier you can make it for them to buy a product in your store, the better your chances of making a sale. It’s no secret that most consumers want to get their shopping done as quickly as possible and get on with their busy lives.
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